Araṅgeṭṭram Challenge
Create a stunning "30-second Ramayana experience in digital 4K"
Timeline
Register your team
(Only the team leader registers)
Last date: 30th Nov, 2023
Get to work
Research - Design - Create
Submit your entry online
Form for submission
(The link to submit the entries has already been dispatched via email)
Last date: 5th Dec 2023
About the contest
The main objective of this contest is to identify talented teams that can create a “WOW” experience with "AUTHENTIC" heritage content.
Choose any episode from any popular version of Ramayana in any Indic language.
Teams may choose to employ any mode - live-action 2D/3D movie, animation / anime, puppetry, shadow play or any other novel mode.
Participate and Challenge yourself to become a part of the Indic Heritage Experience industry. Get a chance to expand it into a funded short film - your first foray!
Give yourself the best chance to showcase yourselves at Museums, Monuments of National importance and big-ticket events.
Background
Our Heritage has always been a source of enduring inspiration for moviemakers and performing artists. The rich Indic epics, dance dramas, plays, philosophy and the imagery in them have inspired several immemorable performances. Heritage experiences have been brought to the masses by digital and physical means. While puppetry, theatre and street plays are classical multimedia forms of experiencing content; movies, cartoons, reels, and shorts are heavily consumed digital media today. The advent of technology like AR/VR/3D/4D/5D/holography et al has led to the emergence of hybrid content forms. While content creation was confined in the past to those with access to studios and high-tech equipment, those barriers stand broken today and the youth have taken to professional-quality content creation in huge numbers, with consumer electronic devices. In such a scenario, this challenge hopes to give a fillip to the creation of original and authentic digital content around Indic Heritage. While the standards of content creation are quite high in India, the ability to marry it with authentic Indic sensibilities, aesthetics and heritage has quite often been found to be lacking. Hence this challenge seeks to incentivize state-of-the-art experience design with an equally strong focus on heritage sensibilities.
Rules of the contest
A team may comprise up to 10 members. Team members may be professionals or students. For the purpose of this contest, a student is defined as someone who has not yet completed 24 years of age; all others are deemed to be professionals. A student team is one where ALL members are students in the way already defined.
Innovative use of technology, novel cinematography, props like puppetry, shadow play, mechanized dolls, miniatures and novel production techniques to deliver a compelling user experience is highly encouraged.
The team MUST choose content from any one of the popular classical versions of Ramayana - the Sanskrit Valmiki version or any of the other classical language versions such as Ramcharitmanas or the Kamban Ramayan. Teams are encouraged to choose content from primary sources and maintain authenticity in the depiction of events, sensibilities, character aesthetics and portrayal. The submission form will have a declaration of the "primary source based on which the film is created" and the same will be used for evaluating the authenticity of the submission.
Final Submission should contain
Statement of primary reference based on which the experience is crafted, along with relevant extracts
A 30-second 4k-video of the user experience. Optional supplementary materials could include a short film on "the making of" the film.
If the delivery of the user experience requires accessories like 3D glasses or the like, then the same must be clearly documented in the online submission
Award categories
Best team entry - overall
Best student team entry
Best entry using Open Source tools
Most Authentic recreation
Most Innovative recreation
Popular choice